Scaling a High-Performance Growth Team

OVERVIEW:

NovaTech Solutions, a rapidly scaling SaaS provider, approached Onyx Talent Partners Ltd., to build a high-performance digital growth team capable of supporting aggressive international expansion. Following a successful Series B funding round, the company required specialist talent across performance marketing, SEO, and marketing analytics to drive customer acquisition at scale.

CHALLENGE

NovaTech faced three key challenges:

- A competitive SaaS talent market with limited access to experienced growth marketers.

- The need for commercially minded professionals capable of working in a data-driven environment.

- Tight hiring timelines aligned with expansion into European markets.

Internal hiring efforts had produced inconsistent results, with several shortlisted candidates lacking either technical depth SaaS experience.

OUR APPROACH

Onyx Talent Partners conducted a comprehensive market mapping exercise, identifying high-performing candidates within scaling SaaS and FinTech businesses. We refined the hiring brief to focus on measurable growth experience, customer acquisition cost (CAC) optimization, lifecycle marketing automation, and attribution modelling expertise.

Our targeted outreach strategy prioritized passive candidates with demonstrable ROI performance. A structured competency-based assessment process ensured alignment with NovaTech's commercial objectives and collaborative culture.

OUTCOME

Within 12 Weeks, we successfully placed:

- A Senior Performance Marketing Manager

- An SEO & Content Lead

- A Marketing Data Analyst

The newly formed team reduced customer acquisition costs by 18% within six months and increased qualified inbound leads by 35%. NovaTech credited the quality and cohesion of hires as instrumental to their international market entry success.